# Marketing 101

Marketing is an essential part of a successful release. Instant sell-outs are not guaranteed and crypto markets remain volatile, which can cause a lot of pressure for artists to build an active and engaged collector base. Fortunately, you can do this by tapping into Art Blocks’ thriving community. Art Blocks has a following of over 150k on Twitter and a Discord community of almost 45k and growing. Use this to your advantage. Below, we will outline guidelines and tips as you prepare to release your work.

# Guidelines

We ask that all artists DO NOT announce their Art Blocks affiliation until they’ve completed Mint #0 and have a scheduled release date. You can use this time to share progress on your project and to connect with community members on Discord. Curated Artists must wait to announce both their curated status and their upcoming project until after Art Blocks makes an official announcement.

# Art Blocks Sponsored Promotion

# Factory/Playground Releases

Twitter: Every Monday we tweet links to the upcoming week’s events and releases. Newsletter: Art Blocks announces upcoming releases on Tuesday via our newsletter, The Link. Discord: The following week's releases are announced in #upcoming-projects on Discord at the end of each week.

# Curated Releases

Curated releases are included in the weekly Twitter roundup, newsletter, and #upcoming-projects announcement. Curated releases are also announced by CCO, Jeff Davis, with a global ping in #community-announcements the Thursday before their release. In addition, Jeff will publish an interview with the artist on Medium. Curated artists will have their own Discord channel to engage with collectors.

# Art Blocks Community Programming

The Art Blocks community team hosts a series of public programming to help generate context and conversation around generative art, upcoming projects, and the creative coding process. All Art Blocks artists are invited to participate in these programs! If you are interested in joining, please send a Discord DM to madpinney#1183 to be connected with our Community Team.

Pre-Drop Talk Pre-Drop Talks happen on Twitter Spaces 15 minutes prior to the release of your project. A member of the community team will ask you a series of questions that help collectors get to know more about your creative process and the decisions behind your project. Pre-drop talks are announced on Twitter a few days before release, and you’ll be connected with the host of your talk after your project is announced in #upcoming-projects. You will receive interview questions in advance of the live show. If you are not on Twitter, the Community Team will explore alternative ways to host this conversation with you.

Minters & Makers Minters & Makers is a weekly Twitter Space hosted by Art Blocks about generative art. Guests include artists, community members, curators, and generative art experts. Episodes are later released on Spotify and Apple Podcasts.

After Dinner Mints, ADM An Art Blocks show released on Youtube revolving around conversations with Art blocks artists, staff, and community members. Shows are later released as a podcast.

ADM: Behind the Code A subset of After Dinner Mints that happens bi-monthly and invites artists to share their screen and go behind the scenes on the technical process behind their recent drop.

Artists are welcome to participate in all community programs and should reach out to Ponyo#3092 or madpinney#1183 on Discord if they are interested.

# Marketing Tools for Artists

The benefit of releasing with Art Blocks is that you are now entering a vibrant ecosystem of generative art lovers. Our main piece of advice for promoting your work/artist profile is to participate in the community. Trust that if you have been selected to release on our platform, your work is strong and valuable, no matter the curatorial status.

# Art Blocks Discord Server

#artist-general, #artist-tech, #artist-project-feedback Once you’ve been accepted to release on Art Blocks, you’ll be assigned an Artist role in Discord. Here’s your chance to tap into a community of artists who are either preparing for their first release or have already released on Art Blocks! Building your audience begins with leveraging connections with your peers. This is a space to talk shop, ask technical questions, give feedback, and make friends. Build relationships here that extend outside of the channel, and into other spaces, both AFK (away from the keyboard) and online. Tweeted about your upcoming release? Ask fellow AB artists to engage with your content. Collaborate on boosting each other’s visibility. Social media can be emotionally taxing, so use this channel as a space to build supportive and genuine relationships. On Tuesdays at 11 PM CT/12 PM ET, Art Blocks hosts Office Hours on Google Meet. This meeting is an open invitation to chat with other artists and the Art Blocks team face to face (or audio to audio). With our community spread across the world, it can be difficult to connect with one another. Through this standing meeting, we hope to bring artists together and strengthen our artist community. Add this meeting to your calendar.

#artist-announcements Once your project is scheduled, you can use this channel to make an announcement for our larger discord audience. This is an opportunity to narrate the story behind your work. If you have created any additional content, like a Medium article or Youtube video, this would be the place to share.

#block-talk Block Talk is the water cooler for Art Blocks collectors. Our community team does their best to keep a good vibe, but as with any high-speed internet forum filled with lots of passionate contributors, the conversations can become negative. That being said, bearing in mind your own mental health and capacity, it’s the prime location to get your name out there. Hanging out in Block Talk is like being in the kitchen at a big party. Jump in and participate in the conversation. Have some thoughts about the color and composition of a recent project? This would be the place to voice that. Participation is key. Not only do community members respond well to artist input on this channel, but it’s also a great way to build name recognition. This is also the place you’ll want to lurk during your drop, here you can elucidate and respond to collectors in real-time.

#factory-projects // #curated-artist #factory-projects are the designated area for collector discussions about factory projects. Artists can use this space to announce their releases and make updates about their projects to collectors. This is especially useful for upcoming exhibitions, updates on physical shipments, and other pertinent information regarding a specific drop.

Curated artists will have their own channel. Artists can use this space to announce their releases and directly engage with collectors.

Twitter Web3 trends towards Twitter and Discord. In addition to participating on the Art Blocks Discord Server, Twitter is a great place to promote your project. Again, our main piece of advice is to participate! Tweet, reply, and share works in progress. Engage with those who comment on your posts. Follow other generative artists and Web3 thought-leaders. Alongside Discord, this is the place to start conversations with fellow artists and collectors. Sharing your work is equally as important as participating in conversations.

Other Tips

  • Collaborate with an institution or gallery to showcase your work
  • Have a virtual hype-man? Gift them with a token! Show appreciation to your fans
  • Create additional materials that frame and give context to your work as an artist, this can be done through a project website, Youtube video, Medium article, etc.

# Mental Health & Social Media

As told by Natalie Christensen

# Tips for managing social media use:

For anyone who is considering reducing time on social media, it is a good idea to find out how much time you are spending there. There are apps that will help you get a baseline of how much time you are spending before setting a goal of reducing that time.

This article from March 2022 recommends the best apps for tracking and reducing time on social media.

# Make a routine that works for you:

After determining how much time you are spending on social media, start to pay close attention to the emotions you feel when scrolling through a social media feed. If the emotions are negative (FOMO, anxiety, jealousy, anger, or depression) it may not be the best place for you. Consider removing the apps that bring up this feeling most. Choose an activity that can replace social media at that time – taking a walk, reading a book, breathing exercises, calling a friend, etc. can be a remedy for these negative emotions.

For those of us who need to use social media for work, promoting art, etc. it can help to set specific times of day and a specific amount of time to attend to social media responsibilities and then set it aside for the day. Set daily limits and stick to it. That may not be easily done but keep setting it as a goal until you accomplish the daily time limits. Move on to other tasks after the time you allotted for social media is complete.
Consider turning off social media notifications so your phone is not distracting you from other tasks.

# Other things to consider:

Sharing parts of your personal story on social media can be risky and uncomfortable. If you choose to share, do it safely and manage expectations. Tell other friends you will be doing this and ask for feedback before sharing. Ask for their support in the social media space if possible.

Using social media one hour or less before bedtime can interfere with sleep, the quality of sleep, etc. Consider keeping your phone in a place away from your bedside. Carefully consider the accounts you follow and consider their purpose and why you think it is important to follow them. If you don’t have a clear answer, consider unfollowing.

Avoid online arguments or engaging with negative people: If you post a controversial opinion, don’t engage if you are attacked or negatively confronted. Your social media is your own space and defending your work or beliefs constantly is emotionally depleting. If someone tries to pull you into an argument, remember that kindness is much more effective than anger.

# Remember the benefits of life off-line:

Remember the reasons you set the goal of less time online. If it was due to negative emotions or too little time for other things, then that is a reason to continue working towards your goal. Limiting time improves sleep and prioritizing in-person connections also reduces negative emotions and comparisons to others.