# What is Powered by Art Blocks?

Powered by Art Blocks (PBAB) is a custom branded solution from Art Blocks. It allows the generative NFT minting technology used by artists at Art Blocks to be integrated with third-party sites.

PBAB allows partners to release generative outputs using our existing smart contracts and rendering infrastructure resulting in turnkey and branded generative projects. PBAB partners own their smart contracts and can use them to release as many projects as they like.

We currently partner with organizations from every sector that are interested in launching generative projects.

For more information on Powered by Art Blocks partnerships please contact: info@artblocks.io

# What is generative art?

Generative art is about developing systems that define rules for creating art. By introducing randomness to those systems, core concepts are expressed through unique outputs. In a contemporary sense, this means writing computer algorithms to define the system and introduce randomness, which allows for conceptual exploration and rapid iteration.

Creative coders write scripts with specific parameters that introduce and explore features, which generate the final outputs in a collection. With Art Blocks’ generative minting technology, collectors participate in the creation of the art. No one knows exactly what a piece will look like before it's minted, not even the artist. Each NFT is generated at the time of purchase using the buyer’s unique transaction hash to create a ‘1 of 1 of X’, which adds an extra layer of magic as the creator and collector watch a project come alive.

The interesting part of modern generative art is that it involves working in series - often a large series. So instead of pursuing a single compelling work of art, a generative artist creates an algorithm capable of tens, hundreds, or thousands of compelling works of art. Which, when taken as a whole, expresses the range of possibilities contained in a single algorithm.

# What are NFTs?

Nonfungible tokens (NFT) are unique digital assets stored on blockchain technology that can represent any digital or physical asset.

# On-chain vs. off-chain

Powered by Art Blocks (PBAB) enables creators to immutably store their generative NFT directly on the Ethereum blockchain (on-chain) or reference an external library or asset (off-chain). For an off-chain implimentation, partners can reference external off-chain assets using decentralized storage solutions like IPFS.

Decentralized and fully on-chain content is the most durable digital asset available. Typically, a creative coder writes a generative script in JavaScript and stores it directly on the blockchain. As long as you have access to a computer, a web browser, and Ethereum’s public ledger, you’ll always be able to reproduce the NFT in its original form and track ownership since creation. An on-chain NFT inherits the provenance, security, and durability of Ethereum itself, making them the highest quality digital asset available.

So, if Art Blocks ever shut down, all on-chain work would still be accessible since it's stored on the decentralized Ethereum blockchain and able to be viewed, bought, sold, and transferred without involving Art Blocks at all.

In contrast, if we store generative algorithms on an Art Blocks-owned database, the NFTs would rely on Art Blocks to return the assets - and if we go offline, the assets would not be retrievable. Similarly, if a script is stored on-chain but uses data from off-chain sources, it's vulnerable to the host of that off-chain data going offline.

Off-chain NFTs rely on assets stored on external servers. There are many reasons to reference off-chain assets - data storage is expensive on Ethereum, and using external assets can reduce the cost of putting data on-chain. It also allows for interesting applications of generative art using external assets. However, if your NFT references external sources and those sources go offline, the NFT will only track ownership of unretrievable data.

For this reason, we only allow certain external libraries to be used in project scripts given their general recognition as extremely reliable file storage sources.

PBAB offers on-chain and off-chain solutions with our generative NFT minting technology. Which one is right for you depends on your project’s goals and technical capabilities.

# Creating durable digital assets

Creating on-chain generative NFTs ensures your collectors can expect their digital assets to stay the same forever. But if you choose to launch a generative project with off-chain assets, there are ways to mitigate the risk of going off-line using technology like IPFS or Arweave. We’re happy to chat about the right PBAB implementation for your next project.

# Potential use-cases

The landscape of on-demand generative content has plenty of room to experiment. Some of our current partners include artists, galleries, art houses, online publications, and game developers. If you’re exploring an interesting project, get in touch, and let’s build together.

Current and upcoming use cases:

  • Fashion
  • Premier Artists
  • Media / Tech / Consumer brands
  • Gaming
  • Sports
  • BYOP - build your own platform